![]() You might create a pool of relevant influencers within niche communities, ready to call on when a new piece is live.Įven better, try getting influencer contacts involved at the content creation stage. With the right preparation, you won’t need to pause after signoff and lose momentum.įor example, if you’ll use influencer marketing to extend your content’s reach, form the necessary relationships in advance. It’s how you'll make sure people see your content after you worked so hard to create it.Ĭhoosing your amplification tactics before the content creation process helps you use your time effectively. How to Create a Content Amplification StrategyĮvery content marketing strategy should include a promotion campaign. But now you’re getting more views over a longer period. You’ll have spent the same time and budget on the content creation process. You could amplify each success story around relevant industry events to generate new interest. Say you build a library of case study content. They’ll help you get bigger returns on your content marketing investments. You can use all amplification techniques to make your content work harder for longer. Use them to reach people who know your brand but rarely visit your website. Organic social media activity and email newsletters will help you maintain these relationships. It reminds them you’re active, knowledgeable, and keen to deliver value beyond paid products and services. Regular content promotion keeps you in view of existing customers and followers. Paid ads are ideal for precise targeting and fast results, while SEO can be super cost-effective over longer periods. Promote with channels like paid ads and search engine optimization (SEO) for the best chance of finding potential customers.įor example, content management system (CMS) provider Contensis uses promoted posts to amplify its content strategy guide: The more eyes on your content, the more brand awareness and familiarity you’ll build. When you amplify high-quality work effectively, you can build brand awareness, solidify relationships, and squeeze more from your content budget. There’s more to content amplification than showing off your hard work. That way, it’s more likely to engage readers and generate traffic to the ActiveCampaign website. Typical amplification tactics include online advertising, influencer partnerships, email marketing, and guest posting.įor example, in this ActiveCampaign marketing email, the brand promotes a selection of recent blog, event, and case study content:Īfter creating helpful content, the brand uses email to share it with people who might have missed it on their website.īy segmenting its audience, ActiveCampaign can ensure subscribers only see content that’s relevant to them. The process involves multiple strategies and techniques, all with the goal of generating web traffic. What Is Content Amplification?Ĭontent amplification is the process of using online platforms and other channels to reach a larger or more targeted audience with your content. In this article, you’ll learn about content amplification: what it is, how it gets the right eyes on your site, and how to get started. Only then can it drive high-value traffic, boost conversion rates, and help you grow. ![]() It’s surprisingly easy for awesome content to generate few or no returns.įor a blog article, social media post, podcast, or any other type of content to perform well, it must reach the right people.
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